CoinSwitch Kuber has announced the launch of its new ad campaign, ‘Trade Kar, Befikar’. Aimed at young and tech-savvy Indians, the campaign puts the spotlight on the crypto-mania sweeping the nation with new investors deposing their faith in cryptocurrency as an alternate asset class for smart investments.

Created by Nihilent, the campaign consists of three interconnected ad films that represent a couple’s journey through the first week of their child’s birth and how investing in cryptocurrency could help them achieve their financial goals. 

Actor Kunaal Roy Kapur has been roped in to play all the roles in the ad films. The campaign will be aired on Disney+ Hotstar throughout the Indian Premier League and will also be amplified using social media platforms like Twitter, Facebook and Instagram to reiterate Kuber’s positioning as the go to cryptocurrency investment platform for retail investors.

Since the launch of the ad campaign, the company has seen a 3.5x growth in user signups across all channels. “Our funnels have improved and customer acquisition cost (CAC) for performance marketing has decreased significantly. Indians form 10% of the world’s crypto investors, says coins switch Kuber.

We have achieved the objective of bringing crypto mainstream and Twitter is flooded with quotes around the same. We are happy to have led the way,” he told a news portal. 

Over the years, the IPL has become a truly international event, even among fans from countries other than India. Being associated with the tournament helps brands in building trust and strong brand recall among consumers across geographies. Besides major startups such as BYJU’S, the likes of Unacademy, CRED, Dream11, Paytm, MPL among others have spent considerably to tie up with the IPL or IPL teams. 

CoinSwitch Kuber claims to have over 4 Mn users in India and is targeting to cross 10 Mn users by the end of 2021. It crossed $4.2 Bn in transaction volume in February 2021. In the growing Indian crypto market, CoinSwitch Kuber competes with several other homegrown exchanges such as WazirX, CoinDCX, Unocoin and Zebpay, among others. 

Most Indian crypto companies have witnessed a rise in trading volumes and user signups since last year when the Supreme Court lifted the Reserve Bank of India’s banking ban on cryptocurrencies.

While Finance Minister Nirmala Sitharaman has maintained that the government will not shut all options, media reports citing government sources have claimed that India will ban the mining, trading and holding of cryptocurrencies.

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