Switzerland-based footwear major Bata announced the elevation of its India CEO Sandeep Kataria as the global chief executive officer (CEO) of Bata Shoe Organization. After taking over from Alexis Nasard, Kataria became the first Indian to be elevated to the global role. Kataria joined Bata India as CEO in 2017.

Commenting on the appointment, Bata India Ltd, Chairman Ashwini Windlass said, “Over the past few years, the India team has delivered exceptional growth in footwear volumes, revenues and profits, and has strengthened Bata’s customer measures in a highly competitive footwear market. The Bata Group and Bata India both stand to benefit greatly from Sandeep’s extensive experience

Under Kataria’s leadership, Bata India doubled its profits driven by double digit topline growth, and sponsored some of the most ingenious campaigns, including ‘Surprisingly Bata’, that revamped Bata’s image as a more vibrant and contemporary brand, targeted at younger consumers, the company said

On his elevation, Kataria said, “I have been privileged to be part of Bata’s success in India and I look forward to building further on our proud, 120-year history as shoemakers to the world.”

He further said, “While 2020 has presented unique challenges, the appeal of our brands and the passion of our people provide every reason for confidence regarding our prospects in the years ahead.

Kataria had earlier worked with leading global firms such as Unilever, Yum Brands and Vodafone in India and Europe

In a statement, Kataria, said: “I am honoured to accept this new appointment and excited by the journey ahead of us. Bata is a brand with an enviable reputation for high quality, affordable footwear. I have been privileged to be part of Bata’s success in India and I look forward to building further on our proud, 120-year history as shoemakers to the world. While 2020 has presented unique challenges, the appeal of our brands and the passion of our people provide every reason for confidence regarding our prospects in the years ahead.

Founded in 1894 by Thomas Bata,Czech entrepreneur, often touted to be the Henry Ford of the footwear industry, Bata is one of the world’s leading shoemakers, designing stylish footwear at fairly affordable prices. A family-owned business, Bata sells more than 180 million pairs of shoes annually in 5,800 stores and produces locally in 22 Bata-owned manufacturing facilities across five continents. Bata operates in more than 70 countries and has 35,000 employees.

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