Top 7  Food & Nutrition Trends for 2024

Hydration

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Staying hydrated will remain top of mind, and with social media trends like “WaterTok” and Stanley tumblers being one of the most seeked-out wellness gifts, this probably isn’t a surprise.

Caesar Everything

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Caesar salad to be loved outside of your typical romaine base with greens like kale and asparagus taking on the creamy dressing.

Functional Beverages

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With energy drinks commonly used as a coffee substitute, this may be the transition from the coffee alternative trend we were expecting.

Focusing on Gut Health

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Speaking of gut-healthy sodas, we’re noticing a major uptick in interest in foods and drinks focused on supporting gut health—interest in topics

High-Protein Snacks

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Protein is an incredibly important nutrient that your body needs to stay strong and satiated, and in 2024, we’re expecting it to get the recognition it deserves.

Food for Menopause

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There are foods that can help relieve menopause symptoms, including hot flashes, so we think that a menopause-friendly eating pattern will start to be a focus for many without the stigma.

No Added Sugar

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With dessert trends highlighted in 2023 like date bark, consumers are wanting products that are low in added sugars or have no added sugars.

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