Are you stuck with a backpack full of fish in Heartopia but no idea where to sell them? You’re not alone! Many players struggle to find the right merchant to turn their catches into gold. The good news is that selling fish is simple once you know where to look and what to do. This guide will show you exactly how to sell fish in Heartopia, complete the “Settling Down” quest, and maximize your gold earnings with proven strategies from experienced players.
Key Takeaways: Heartopia Fish Selling at a Glance
- Albert Jr. is the ONLY merchant who buys fish in Heartopia – he’s a roaming Gold Merchant
- Use the World Map and click “Track” to find Albert Jr. quickly instead of searching randomly
- Star Rating matters – 3-star fish sell for 2-4x more than 1-star fish of the same type
- Settling Down quest requires 1,200 Gold from selling and 4 unlocked house plots
- Quest rewards include 2,000 Gold, 15 Contribution Medals, and 5 Wishing Stars
- Cook fish before selling for higher profits – cooked dishes always worth more than raw ingredients
Why You Need to Sell Fish in Heartopia?
Selling fish isn’t just about making money in Heartopia – it’s essential for game progression. Most players start looking for ways to sell items when they hit the “Settling Down” quest in Daily Resident Requests. This early-game milestone requires you to earn exactly 1,200 Gold specifically from selling fish or crops, plus unlock four house plots. Without completing this quest, you’ll miss out on huge rewards that help you progress faster in the game.
Besides quest requirements, selling fish provides steady income for buying seeds, clothes, furniture, and expanding your home plots. Many experienced players recommend focusing on fishing early in the game because it’s one of the most reliable ways to earn gold without spending real money. Plus, fishing events with other players can yield rare, high-value fish that sell for thousands of gold each.
Who is Albert Jr. and Where to Find Him?
Albert Jr. is the Gold Merchant NPC who handles all item purchases in Heartopia. Unlike other merchants who stay in fixed locations, Albert Jr. moves around the map throughout the day. He’s easy to spot with his yellow jumpsuit and bucket hat, usually pushing his merchant cart.
Albert Jr.’s Primary Locations:
- Golden Acorn Merchant Guild – His main trading spot
- Main Road – Sometimes walks along the main road during daytime
- Near your home plot – Often spawns close to new players’ starting areas
The key thing to remember is that Albert Jr. changes locations daily, so don’t rely on memory from previous days. Instead, use the built-in tracking feature to save time and find him quickly.
Step-by-Step Guide to Sell Your Fish
Follow these exact steps to sell your fish efficiently in Heartopia:
- Open your World Map by tapping the map icon on your screen
- Look for Albert Jr.’s icon – it appears as “Albert Jr.” or “Gold Merchant”
- Click his icon and select “Track” – this creates a navigation marker in your game world
- Follow the arrow to reach Albert Jr. quickly (use vehicles if he’s far away)
- Interact with Albert Jr. when you find him
- Select “Sell Items” from his menu options
- Choose fish from your inventory – tap each fish you want to sell
- Check the total price in the bottom-left corner
- Hit “Sell” to confirm the transaction
Pro Tip: Always double-check your selection before confirming! Once you click “Sell,” there’s no buyback option, so make sure you’re not accidentally selling quest items or rare fish you want to keep.
Maximizing Your Profits: Star Rating and Quality
Not all fish are created equal in Heartopia. The sell price depends heavily on the Star Rating system, which represents fish quality:
- 1-Star Fish: Base price (common catches)
- 2-Star Fish: 2x base price (uncommon quality)
- 3-Star Fish: 3-4x base price (rare, high-quality catches)
For example, a common carp might sell for 50 gold at 1-star, but the same fish at 3-star could sell for 200 gold. This means focusing on catching higher-quality fish can dramatically increase your earnings.
Ways to Get Higher Star Fish:
- Participate in fishing events with other players
- Use fishing bait and better fishing rods
- Fish during special weather conditions
- Focus on gold fish during events – they always have higher star ratings
Remember that cooked fish dishes also follow this star rating system, so high-quality ingredients create more valuable meals.
Complete the Settling Down Quest Successfully
The “Settling Down” quest is a major milestone that rewards you generously for selling fish. Here’s exactly what you need to do:
Quest Requirements:
- Earn 1,200 Gold from selling fish or crops
- Unlock 4 House Plots
- Track progress in Watch > Memo > Daily Resident Requests
Quest Rewards:
- 💰 2,000 Gold (pure profit)
- 🏅 15 Contribution Medals (for D.G. Member’s Guild ranking)
- ✨ 5 Wishing Stars (premium currency for gacha pulls)
These rewards are huge for early-game progression. The 2,000 Gold alone can fund several house expansions or buy plenty of seeds for your garden. The Contribution Medals help you level up faster in the guild system, while Wishing Stars let you pull for exclusive cosmetic items without spending real money.
Common Mistakes to Avoid When Selling
New players often make these costly mistakes when selling fish in Heartopia:
Selling Too Early: Don’t sell common 1-star fish immediately. Save them for cooking recipes, which almost always sell for more than the raw ingredients.
Ignoring Star Ratings: Always check the star rating before selling. A 3-star common fish might be worth more than a 1-star rare fish.
Selling Quest Items: Some fish are needed for future quests. Keep at least one of each type until you’re sure it’s not required.
Not Using the Track Feature: Wandering around looking for Albert Jr. wastes time. Always use the World Map tracking feature.
Forgetting to Cook: Raw ingredients are almost always worth less than cooked dishes. Check your recipe book before selling fish.
Selling in Small Batches: Make fewer trips by saving up fish and selling in bulk. It’s more efficient and saves time for other activities.
Pro Tips for Maximum Gold Earnings
Take your fish-selling game to the next level with these expert strategies:
Join Fishing Events: Multiplayer fishing events are the fastest way to get rare, high-star fish. The bonus shoals automatically reel in fish, and you can catch legendary species not available elsewhere.
Cook Before Selling: Always check if you have recipes for your fish. A simple grilled fish might sell for 100 gold, but the same fish in a complex recipe could sell for 500+ gold.
Time Your Sales: Some players report slightly better prices during peak server times, though this isn’t confirmed. Focus on catching high-star fish instead.
Use Multiple Stoves: If cooking fish, use multiple stoves simultaneously to process large quantities quickly. Friends can help click stoves for you during co-op sessions.
Save for Bulk Sales: Don’t make constant trips to Albert Jr. Save up 50+ fish before selling to maximize efficiency.
Check Delivery Board First: Sometimes delivery requests pay more than direct sales for the same items, especially for rare fish.
Frequently Asked Questions
Where can I find Albert Jr. in Heartopia?
Albert Jr. moves around the map and changes locations daily. To find him quickly, open your World Map, look for the “Gold Merchant” or “Albert Jr.” icon, and click “Track” to create a navigation marker. His main locations are the Golden Acorn Merchant Guild and the Main Road, but he spawns in different spots each day. Always use the tracking feature instead of searching randomly – it saves time and frustration.
Can I sell furniture in Heartopia?
Yes! Albert Jr. buys almost everything in your inventory, including unwanted furniture, materials, cooked food, and decorations. This makes him perfect for clearing out inventory space when you upgrade your home or complete quests. Just be careful not to accidentally sell furniture you still want or need for future quests. Remember that once you sell an item to Albert Jr., there’s no buyback option available.
How do I check my progress on the “Settling Down” quest?
To track your Settling Down quest progress, open your in-game Watch (the menu interface), select “Memo,” and then click on “Daily Resident Requests.” This screen shows you exactly how much Gold you still need to earn from selling and how many house plots you’ve unlocked. The quest updates in real-time, so you can see your progress increase immediately after selling fish or unlocking new plots.
Why do some fish sell for more than others?
Fish prices in Heartopia depend on two main factors: species rarity and star rating quality. A rare legendary fish will always sell for more than a common carp, even at the same star level. However, star rating is often more important – a 3-star common fish might sell for more gold than a 1-star rare fish. Always check both the fish type and star rating before selling to maximize your earnings.
What’s the fastest way to make money selling fish?
The fastest way to make money selling fish is to participate in multiplayer fishing events and focus on catching gold fish, which always have high star ratings. These events let you catch rare species quickly, and the bonus shoals automatically reel in fish. After events, cook your high-star fish into valuable recipes before selling to Albert Jr. This combination can earn you thousands of gold per hour, especially if you save up and sell in bulk.
How often does Albert Jr. change locations?
Albert Jr. typically changes his location once per day in Heartopia. His position resets at the same time daily quests refresh, usually around midnight server time. This means if you find him in one spot today, he’ll likely be in a different location tomorrow. Don’t try to memorize his patterns – always use the World Map tracking feature to find his current position quickly and efficiently.
Can I sell cooked food or just raw fish?
You can sell both raw fish and cooked food to Albert Jr., but cooked dishes almost always sell for more gold than the raw ingredients separately. For example, raw fish might sell for 50 gold, but the same fish cooked into a recipe could sell for 200+ gold. Always check your recipe book before selling raw ingredients. The only exception is if you need raw fish for specific quests or cooking skill requirements.
Conclusion: Selling fish in Heartopia is straightforward once you know how to find Albert Jr. and understand the star rating system. Focus on catching high-quality fish, participate in fishing events, and consider cooking your catches before selling for maximum profits. The “Settling Down” quest rewards make this effort worthwhile, giving you 2,000 Gold, Contribution Medals, and Wishing Stars to accelerate your progress. Remember to use the World Map tracking feature, avoid common mistakes, and check out our Heartopia hobbies progression guide for more ways to earn gold in this cozy life simulation game.
