The American Brand ‘CHUPS’, Co-Founded by the two Indian Serial Entrepreneurs aims to bring
the concept of “Experiential POP Ups” in India. The company aims to partner with restaurants
specializing in specific cuisines and create authentic experiences around that specific cultural
ethnicity.
‘CHUPS’ had a Pre-Pilot India Launch on 24th February in Bengaluru with its first restaurant
partner – Bangaliana, A popular Bengali Restaurant in Bengaluru. After the successful
implementation of the idea of aggregating POP Ups and Hosting community based food events
across California, Chups is now poised to expand territories and launch in India very soon.
The event was headed by Mr N Balachandar, Group Director- Human Resources at Coffee Day
Group and Prof Raghunath of IIM Bangalore, who specializes in Strategic Alliances and
Strategic Leadership. Mr Arockiya Jeevanandam and Mr Saminathan Susaimanickam – The
Cofounders of Chups were also present at the occasion along with Mr Swapan Ghosh – The
Founder of Bangaliana.
“With Food Delivery apps on the rise, people are confined to their desks and closed circle of
friends. We aim to bring them out again and enjoy an experience along with authentic flavors”
said Mr Arockiya Jeevanandam, the Co-Founder of Chups. Hailing from a small village in Tamil
Nadu, India, Mr Arockiya is a Serial Entrepreneur who has founded several successful ventures
including Skoruz Technologies , which is a leader in Analytics Consulting and Solutions.
The event was attended by 100+ invited representatives from different leagues of business, art
and media to experience the concept of a community based food POP-UP. The theme of the
event was “Bengal in Bengaluru” – Experience Bengal in Bengaluru. The POP-UP showcased
Cultural elements associated with Bengal along with many engaging activities like a Bengali
Quiz, Sing Along, Light Music and Dance. Authentic Bengali Food from Bangaliana was the
highlight of the POP-UP. Food was served on Traditional Plates with Bengali Hospitality.
“We thoroughly enjoyed the event. We should have many more such events happening that
will bring people together”, said a happy invitee who had come along with his Family. With this
Pre-Pilot launch Chups aims to test waters before their full-fledged launch in the mid of 2019.
Chups is an American Brand that has been aggregating and hosting different POP UP events across
California for the past 2 years. They have been hosting community based events to reach out to the
Indian, Mexican and Korean communities in partnership with various restaurants. They have over
30,000 registered users and have hosted more than 100 POP Ups in the recent months.
