Google has announced that cryptocurrency exchanges will be allowed to advertise on its platform especially in Japan and the United States.

Google Ad Policy
Google Ad Policy

Google has posted it on its website. The company explains that “Advertisers will be able to apply for the certification once the policy launches in October 2018”. This policy will be applicable to financial product advertising companies.

Google Financial Products and Services Review
Google Financial Products and Services Review

Google’s Current Restrictions

At present Google restricts the advertisement of Contracts for Difference, Rolling spot forex, and financial spread betting. You can’t run ads for the below points too.

  1. Binary options and synonymous products
  2. Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice)

Ads for Aggregators and Affiliates for the following will no longer be allowed to serve:

  1. Contracts for Difference
  2. Rolling spot forex
  3. Financial Spread betting
  4. Binary Options and Synonymous Products
  5. Cryptocurrencies and Related contents

 

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